Imagine you're in the market for a full size pickup truck. And you like the F-150, America's best-selling vehicle for the past 40 years. But, wait, there's a new twist in the decision-making process. Should you get a gasoline-powered F-150 or the electric F-150 Lightning? To get answers, we turn to our guest today, Darren Palmer. Darren is the Vice President of Electric Vehicles in Ford's Model e division. Darren reports to Doug Field, recently recruited from Apple, and Field reports to CEO Jim Farley. Put another way, Darren is way up there at Ford and knows the Lightning specs and performance better than anyone on the planet. In this week's Driving With tDunne conversation, I ask Darren a simple but tough question. If I choose the Lighting over the gasoline F-150, what am I gaining -- and what am I giving up? Palmer shares some remarkable data bophut F-150 Lightning customers. More than half of them never owned a Ford before. And close to 80% had never owned an electric vehicle. Palmer makes the compelling argument that the Lightning is a new product category, fundamentally different from the F-150s powered by engines. This episode lets you listen to Darren and make your own conclusions.
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Driving with Dunne
Electric vehicles are the future. But with new technologies comes confusion! What's real? And what is hyperbole? Who are the people to know and what are their visions? Leading global electric vehicle innovators and executives join Michael J. Dunne in no-nonsense conversations about what that electric future looks like. Speaking with some of the biggest in the field like Fisker, NIO, Lucid, Xpeng and more, Dunne - author, entrepreneur and keynote speaker – knows the business of electric vehicles. He’s going to answer questions like: Which EV brands are the best? Why is the charging experience so unpredictable? Who makes the best battery? The electric vehicle revolution is a global race that China now leads with America way back in their rear view mirror. Who will win out - and why? Every episode of Driving With Dunne equips you with powerful new knowledge about the future of these battery-propelled computers on wheels.
Electric vehicles are the future. But with new technologies comes confusion! What's real? And what is hyperbole? Who are the people to know and what are their visions? Leading global electric vehicle innovators and executives join Michael J. Dunne in no-nonsense conversations about what that electric future looks like. Speaking with some of the biggest in the field like Fisker, NIO, Lucid, Xpeng and more, Dunne - author, entrepreneur and keynote speaker – knows the business of electric vehicles. He’s going to answer questions like: Which EV brands are the best? Why is the charging experience so unpredictable? Who makes the best battery? The electric vehicle revolution is a global race that China now leads with America way back in their rear view mirror. Who will win out - and why? Every episode of Driving With Dunne equips you with powerful new knowledge about the future of these battery-propelled computers on wheels.Listen on
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