Peter Horbury became one of the first high-profile Western designers to work for a Chinese company when Chairman Li Shufu appointed him to lead the Geely design team in 2011. At that time, Geely's design department consisted of "a small handful of people." Today, Geely designers number in the hundreds and operate in several time zones. Geely is not alone. Companies like Xpeng, NIO, BYD and Great Wall are also building up world-class design teams with operations in Europe and the United States. Inside China, several hundred western-trained car designers are working at Chinese private and state-owned enterprises. In this episode, Peter Horbury shares the story of how Geely came to embrace design as a key differentiator. Peter also describes how quickly Chinese firms have narrowed the gap with global companies on design and quality.
Peter Horbury, Geely Automotive Design EVP, on China's Car Design Revolution
newsletter.dunneinsights.com
Peter Horbury, Geely Automotive Design EVP, on China's Car Design Revolution
Driving with Dunne
Electric vehicles are the future. But with new technologies comes confusion! What's real? And what is hyperbole? Who are the people to know and what are their visions? Leading global electric vehicle innovators and executives join Michael J. Dunne in no-nonsense conversations about what that electric future looks like. Speaking with some of the biggest in the field like Fisker, NIO, Lucid, Xpeng and more, Dunne - author, entrepreneur and keynote speaker – knows the business of electric vehicles. He’s going to answer questions like: Which EV brands are the best? Why is the charging experience so unpredictable? Who makes the best battery? The electric vehicle revolution is a global race that China now leads with America way back in their rear view mirror. Who will win out - and why? Every episode of Driving With Dunne equips you with powerful new knowledge about the future of these battery-propelled computers on wheels.
Electric vehicles are the future. But with new technologies comes confusion! What's real? And what is hyperbole? Who are the people to know and what are their visions? Leading global electric vehicle innovators and executives join Michael J. Dunne in no-nonsense conversations about what that electric future looks like. Speaking with some of the biggest in the field like Fisker, NIO, Lucid, Xpeng and more, Dunne - author, entrepreneur and keynote speaker – knows the business of electric vehicles. He’s going to answer questions like: Which EV brands are the best? Why is the charging experience so unpredictable? Who makes the best battery? The electric vehicle revolution is a global race that China now leads with America way back in their rear view mirror. Who will win out - and why? Every episode of Driving With Dunne equips you with powerful new knowledge about the future of these battery-propelled computers on wheels.Listen on
Substack App
RSS Feed
Appears in episode
Michael Dunne
Recent Episodes
