In 2018, Wall Street Journal's highly-respected reporter Tim Higgins set out to write a book about the downfall of Tesla. He had good reason to think the company was in deep trouble. Early in 2018, Tesla found itself in exceptionally difficult circumstances.. Elon's vision for a revolutionary manufacturing line powered by robotos was turning into a colossal disaster. Full automation was not working. From sleeping on the factory floor to setting up tents in the parking lots as an auxiliary assembly site, CEO Elon Musk was doing everything possible to avoid total collapse of the company. He would later describe the period as "production hell" and revealed that the company was within weeks of going bankrupt. What happened next is nothing short of extraordinary. Not only did Elon and Tesla survive that near-brush with extinction, the company, just two years later, became the most valuable car company on the planet. In this episode of Winning in Asia, author Tim Higgins takes us inside the company for a first-hand look at the people, the pressures and the giant pivots that have shaped Tesla since its inception in 2004.
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Tim Higgins, Author, Power Play: Tesla, SpaceX and the Bet of the Century
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Tim Higgins, Author, Power Play: Tesla, SpaceX and the Bet of the Century
Driving with Dunne
Electric vehicles are the future. But with new technologies comes confusion! What's real? And what is hyperbole? Who are the people to know and what are their visions? Leading global electric vehicle innovators and executives join Michael J. Dunne in no-nonsense conversations about what that electric future looks like. Speaking with some of the biggest in the field like Fisker, NIO, Lucid, Xpeng and more, Dunne - author, entrepreneur and keynote speaker – knows the business of electric vehicles. He’s going to answer questions like: Which EV brands are the best? Why is the charging experience so unpredictable? Who makes the best battery? The electric vehicle revolution is a global race that China now leads with America way back in their rear view mirror. Who will win out - and why? Every episode of Driving With Dunne equips you with powerful new knowledge about the future of these battery-propelled computers on wheels.
Electric vehicles are the future. But with new technologies comes confusion! What's real? And what is hyperbole? Who are the people to know and what are their visions? Leading global electric vehicle innovators and executives join Michael J. Dunne in no-nonsense conversations about what that electric future looks like. Speaking with some of the biggest in the field like Fisker, NIO, Lucid, Xpeng and more, Dunne - author, entrepreneur and keynote speaker – knows the business of electric vehicles. He’s going to answer questions like: Which EV brands are the best? Why is the charging experience so unpredictable? Who makes the best battery? The electric vehicle revolution is a global race that China now leads with America way back in their rear view mirror. Who will win out - and why? Every episode of Driving With Dunne equips you with powerful new knowledge about the future of these battery-propelled computers on wheels.Listen on
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